How much money do I need to get started?

Your starting investment depends on the business model you choose and how quickly you want to launch. Because our platform is designed as a single, cohesive solution, you can scale your operations efficiently regardless of whether you are dropshipping, selling wholesale, or building a private label brand.

To help you plan your budget, we recommend these starting ranges:

• Dropshipping: We suggest starting with $200–$1,000. This covers setting up your store on a platform like Shopify and investing in targeted advertising to reach your first customers.
• Wholesale: We recommend starting with $1,000–$2,000. This provides enough capital to secure inventory, launch your store, and fund initial marketing efforts.
• Manufacturing & Private Label: As these models involve creating your own branded products, they typically require an upfront investment of $2,000+.

If you aren't sure which path fits your goals, you can take our short business model quiz to identify the best strategy for you. We’ve helped a community of 137,000+ entrepreneurs find the right balance for their launch, and we’re here to help you skip the guesswork.

Ready to get started? View our pricing and sign up today.

Updated on: 01/07/2026