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Private Labeling… what is it and does SaleHoo do it?

Private labeling is a highly effective strategy for building a lasting, scalable eCommerce brand, and absolutely, SaleHoo will help you achieve this.

In this guide, we’ll clearly outline what private labeling is, how it operates, and how SaleHoo’s tools, particularly the SaleHoo Directory, will connect you with reliable manufacturers offering private labeling services.

What Is Private Labeling?

Private labeling means selling products under your own brand name, even though the product itself is manufactured by someone else.

Here's how it works:

You choose a product that already exists
You work with a manufacturer to add your brand name, logo, and packaging
You sell it as your exclusive product on platforms like Amazon, Shopify, eBay, or your own website

Private labeling allows you to:

Create your own brand identity
Set your own prices and margins
Build customer loyalty with branded packaging and messaging
Differentiate your store in competitive markets

💡 This model is widely used by Amazon FBA sellers, DTC brands, and niche Shopify stores.

Does SaleHoo Support Private Labeling?

Yes — SaleHoo supports private labeling primarily through the SaleHoo Directory, where you can find verified manufacturers and suppliers who offer private label services.

What you can do with SaleHoo:

Search for manufacturers in your niche
Filter by supplier type: Manufacturer
Look for notes in supplier profiles about private labeling or customization
Contact suppliers directly to ask if they support logo placement, packaging design, or white-labeling

Start your search in the SaleHoo Directory →

⚠️ Not all suppliers offer private labeling, so it’s important to ask about it when contacting them.

Can I Use SaleHoo Dropship for Private Labeling?

SaleHoo Dropship is built for fast, automated Shopify dropshipping and connects to AliExpress suppliers. While some AliExpress vendors may offer private labeling or custom packaging, it’s:

Less common
More suited to bulk purchasing and long-term relationships

For true private labeling, we recommend using the SaleHoo Directory to find manufacturers who specialize in branding and customization.

Tips for Starting a Private Label Business

Here are a few best practices when launching your private label brand:

Contact multiple suppliers

Ask about:

MOQ (minimum order quantities)
Branding capabilities
Lead times
Production and shipping costs

Always request samples

Test both:

The generic product (before branding)
The branded version (with your logo)

💡 Don’t invest until you’ve checked product quality firsthand.

Budget beyond just the product

Factor in:

Logo design and packaging
Sample and shipping fees
Custom labeling (e.g., Amazon ASIN or barcode labels)
Inventory storage or fulfillment costs

Remember: Your brand = your responsibility

Customers will see your label, not the manufacturer’s. Make sure the product quality, safety, and customer support all match your brand standards.

Ready to Build Your Brand?

Private labeling is one of the most powerful ways to build a real business with long-term growth potential. And with SaleHoo Directory, you don’t have to start from scratch or source blindly.

Updated on: 25/06/2025

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