Articles on: Intro to SaleHoo

Private Labeling… what is it and does SaleHoo do it?

Private labeling is a way to sell products as your own brand. First, you purchase the products from a manufacturer, have your brand logo placed onto the items, and then market them as your own brand.

Private labeling is currently one of the most sought-after categories with eCommerce entrepreneurs. It’s a popular way for people to build a brand identity and is capitalized on many platforms such as eBay, Amazon, Shopify, or any other personal eCommerce website.

That said, one of the most crucial parts of running a successful private label business is finding a trusted manufacturer or supplier.

This is where SaleHoo comes in!

SaleHoo puts all of its listed suppliers through a strict screening process before recommending them to customers. With SaleHoo Directory and SaleHoo Dropship, you are able to find trusted suppliers that offer a variety of services including private labeling. Of course not all suppliers offer private labeling services, so it is up to you to contact your chosen suppliers and explain the details of the product you want to sell.

Here are a few things to keep in mind when starting a private label business:

Be sure to contact multiple suppliers to ensure you are getting the best quality product at the cheapest rate.
Ask for samples of the product you want to sell before and after you have the item branded with your logo. Don’t go through all the trouble of having your product private labeled only to find out that the quality of the item doesn’t meet your standards.
Don’t forget to budget for expenses such as product samples, shipping fees, storage costs, ASIN labels, etc. Do your research ahead of time!
Remember you are responsible for customer care since customers will see the product as your brand. Test your product for quality and safety before selling.

Private labeling is a popular way to create a solid brand that can be scaled over time when you have the right products and suppliers in place. SaleHoo Directory offers great private labeling opportunities within a network of over 8,000 trusted suppliers.

If you are completely new to the world of eCommerce or private labeling, let us give you a better understanding of how it all works with our Educate courses.

Ready to build or scale a successful private label business? Click here to begin building your own eCommerce brand.

Updated on: 24/05/2024

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