There are several qualities you should consider when choosing a product to sell online. But the most important one is that it’s profitable.

Without a profitable product, you’re not going to make any money.

SaleHoo Labs helps you to find profitable products quickly and easily.

Filtering and refining products

Start by going to the ‘Discover Products’ section, which you can find by clicking the ‘Labs’ link in the header menu.

If you have a specific niche you’re interested in, you can select a ‘Product Type’ in the dropdown box.

'Product Type' dropdown box

To find a profitable product, you should set the ‘Sell Rate’ to at least 50%.

'Sell Rate' filter

This means the product’s already selling at a high rate on Amazon and eBay, which indicates that it will sell well elsewhere, too.

We recommend selling products that are between $40-$100. This price is low enough for people to make an impulse purchase, but high enough to allow for a good profit margin.

So set the ‘Average Price’ filter to $40-$100.

'Average price' filter

Next, eliminate products that have a lot of competition. If there are a lot of people selling the same product then this can result in price competition, which can eat into your profit margins.

Set the ‘Competition’ to Low + Medium.

'Competition' filter

The products that remain will be the most profitable.

You can click on any product to find more detailed information, including the number of competitors on Amazon, how many items are sold daily, and the niche score (an estimate of the overall resale potential).
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