• What is product seasonality?

  Product seasonality represents the global consumer interest in a product over the course of a year, compared to the baseline consumer interest. This does not directly reflect sales, but an increase in interest is a reasonable proxy for a customer's intent to buy. We calculate the seasonality based on a minimum of five years of data, so products that are new to the market will not have any seasonal data; this also ensures that unusual sales years do not overly affect the average seasonality.Few readers

• How do you calculate Market Size

  Introduction Market Size - more formally, your Total Addressable Market (TAM) - is an important metric to assess how many people you could possibly sell your product to, assuming you corner 100% of your target niche. When combined with your competition assessment, you can determine if it's going to be worth it to attempt to sell to a given target market, or if you need to choose a different strategy. Market Size Calculation It's not possible to perfectly assess how big a given market is, sFew readers

• How reliable is Market Insights' data?

  Like all market research products, Market Insights provides 'best educated guess' insights, using the same kind of data that you would need to source yourself if you were doing your market research by hand. Although it is impossible to provide 100% guaranteed information without actual sales data from the market places, Market Insights analyzes all the data around the marketplace such as customer reviews, import/export trade data, consumer interest trends, and other sources, to put together aFew readers