• What is product seasonality?

  Product seasonality refers to the global consumer interest in a product throughout the year, compared to its baseline interest. While it doesn’t directly reflect sales figures, a rise in consumer interest is often a reliable indicator of increased buying intent. We calculate the seasonality based on a minimum of five years of data, so products that are new to the market will not have any seasonal data; this also ensures that unusual sales years do not overly affect the average seasonality.Few readers

• How does Market Insights work, and how reliable is the data?

  Market Insights provides data-driven reports based on a “best educated guess” approach. It uses the same types of data you’d gather if you were conducting market research manually, offering a time-saving and efficient way to analyze market trends. What Data Does Market Insights Use? While it’s impossible to guarantee 100% accuracy without access to actual marketplace sales data, Market Insights analyzes a range of credible sources, including: Customer reviews Import/export trade dFew readers

• How do you calculate Market Size

  Introduction Market Size - more formally, your Total Addressable Market (TAM) - is an important metric to assess how many people you could possibly sell your product to, assuming you corner 100% of your target niche. When combined with your competition assessment, you can determine if it's going to be worth it to attempt to sell to a given target market, or if you need to choose a different strategy. Market Size Calculation It's not possible to perfectly assess how big a given market is,Few readers