Using SaleHoo with Amazon: Finding suppliers with winning products to help start or scale a successful Amazon business.

Whether you’re just getting started selling on Amazon, or you already have an established business, SaleHoo can help you find the products and trusted suppliers you need to take your business to the next level.

Two of the most important aspects of building a solid Amazon business is being able to find hot products from suppliers that you can trust. Without this, your products either won't sell or you’ll waste countless hours trying to fix issues made by inexperienced suppliers, which could also result in dollars lost. This is what makes SaleHoo Directory such a valuable tool to Amazon sellers.

SaleHoo Directory’s advanced search tools help you quickly filter through tens of thousands of products, as well as over 8,000 trusted suppliers worldwide. We show you which products are trending, which suppliers are selling them and provide you with easy access to contact them right away. Without these tools, it’s an arduous trial and error process of Googling suppliers one by one, hoping for the best.

Let’s break down how SaleHoo is a highly useful tool for Amazon sellers.

It makes no difference whether you’re selling through Amazon’s FBA or FBM program, or whether you are new or seasoned to the game, the process with SaleHoo will be the same. To start, you’ll need to find that winning product for your business.

If you know what product you are looking for, in this case let’s say sunglasses, you can do a keyword search on the dashboard of SaleHoo Directory. You’ll be shown results that are pulled from the inventory lists of our trusted suppliers. From here, you can filter your search by item category, supplier type, shipper location, minimum order cost, tax ID requirements, and whether or not the supplier ships worldwide. In the picture below we’ve filtered our search to North American wholesalers.



Most Amazon sellers look for wholesale suppliers, but you’ll have the option to also filter by liquidator, dropshipper, or manufacturer. You can also view search results by switching between the “Products” or “Suppliers” tab.

Above we can see that the filtered search has pulled up 84 different items and 26 suppliers. From here, pick the item that most interests you and contact the supplier for more details.



Once you’ve found a supplier that interests you, it’s time to do a little research and contact them for more information around delivery times, system integrations, potential shipping fees, price negotiations, and more. To make it easy for you, we typically notate which eCommerce platforms each supplier integrates with on their profile. You’ll want to check that each of your potential suppliers will work for Amazon sellers

SaleHoo Tip: Need some advice on how to communicate with suppliers like an eCommerce pro? Check out this helpful article and contact suppliers with confidence. Check out: Guidelines in contacting suppliers

SaleHoo makes contacting suppliers incredibly easy. We provide you with the phone numbers and emails of suppliers, and have recently launched a new chat feature where you can chat directly with available suppliers. This provides the perfect way to keep in touch with suppliers while you are on the go.

We also try to provide as much information about the supplier as possible, so that you can feel comfortable when making first contact with them and building a relationship. Information such as warehouse address, years in business, company website, integrations, in addition to a general overview will help you find the supplier that is right for you. Nevertheless, always keep in mind that with any business, things can change quickly, so be sure to contact suppliers for the most up-to-date information.

SaleHoo Tip: Suppliers don’t typically advertise their cheapest prices online, so we highly encourage you to contact them, explain what you are looking for and discuss your pricing expectations. Be sure to plan ahead for any shipping fees, sample products, freight forwarding services, etc.



Now that you’ve contacted a few suppliers, give them 2-3 days to respond and select the one that suits you best. It’s simple!

Searching for Trending Products

One thing that we haven’t touched on yet is what to do if you’re ready to sell on Amazon, but have no clue which product to get started with. Once again, SaleHoo Directory has you covered!

When you become a SaleHoo Directory member you will also have instant access to SaleHoo Labs.

SaleHoo Labs is a powerful online research tool that taps into the largest eCommerce websites from around the world to show you the hottest trending products on the market. You can filter your product search by product type, sell rate percentage, average price, strength of competition, and data source, allowing you to hone in on the perfect product ideas for your store.



Simply browse through the list of items resulting from your filtered search. Once you find a product you like, we show you potential suppliers for that item and even similar listings, which can be super useful when expanding a brand. You’ll find links to the supplier’s SaleHoo profile page and website that will allow you to dive deeper into their product selection and as always, we provide you with contact information so that you can easily request more in-depth info.



After you’ve decided on an item you like and have received all of the details from your chosen supplier, you are ready to work with them to have the items shipped and prepped for resale.

With so many people selling on Amazon and so many suppliers looking for buyers, it can be overwhelming to know which direction to start. But with SaleHoo Directory we help you narrow down your search for in-demand products from suppliers you can trust.

SaleHoo Tip: With over 8,000 trusted suppliers in our directory you are bound to find a supplier that works for you, but if not, reach out to our superstar Customer Success Team and we can help members perform a custom supplier search.

Another important way SaleHoo supports Amazon sellers is through our Educate program. Selling online can be a complicated process, especially for those who are taking their first steps towards building an online business.

That’s why we’ve created a comprehensive, educational training program that is easy enough for newbies to follow, but thorough enough for seasoned Amazon sellers to find great value in as well.

SaleHoo's Amazon Product Launch

Our exclusive eCommerce training programmes will teach you how to build a successful online store using Amazon, Shopify, eBay and more. Whether you are looking to start or scale your business, our eCommerce experts can help get you on the right path to financial freedom. Click here to learn more.
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