Using SaleHoo for Private Labeling: Finding the right supplier to help you build your private label business.

If you’re looking for winning products that will fit into your existing brand, and intend on putting your own brand name on them, SaleHoo has got you covered. Private labeling is currently one of the most sought-after supplier options for eCommerce entrepreneurs. It’s a popular way for sellers to build a brand identity and is capitalized on many platforms such as eBay, Amazon, Shopify, or any other independent eCommerce stores

With SaleHoo Directory’s advanced search tools, we can help you find the right products and suppliers to expand your private label business.

Here’s how:

To start, you’ll want to search for the product that you intend to private label. Let’s say you need to find a supplier that sells phone cases. Your ultimate goal is to find a quality phone case at a good price that you can brand with your own logo. To start, do a keyword search for “phone cases” and narrow down your results by selecting “manufacturer” under the “Supplier Type” filter. Select any other filters that you may want to include to help narrow down your search.



The filtered search request we entered has returned 997 different items and 98 suppliers. You can scroll through the product images under the “products” tabs and gather information on the items’ general pricing, country of origin, and supplier name. Alternatively, you can select the “supplier” tab to only view suppliers which can help narrow down your search further.



Once you’ve found a product or manufacturer that you are interested in, we suggest checking out the supplier’s website before contacting them to learn what sort of niches and general products they offer. You may also be able to gather information on their sales and manufacturing policies.

There is no easier way to contact suppliers than with SaleHoo. We provide supplier phone numbers, emails, and have recently launched a new chat feature where you can chat directly with available suppliers. When contacting manufacturers with private labeling inquiries, you may want to consider asking some of the following questions:

Does the company offer storage for finished products?
Are there any graphic design or product labeling services that the company offers?
Are there any minimum order quantities?
What payment terms must be followed?
What type of product insurance is offered?
If you are private labeling foods or products for the skin, ask if the company is compliant with FDA Good Manufacturing Practices.

You may also wish to check out some more pointers on how you can contact and work with suppliers like a pro.



If you’re searching for the latest trending products to add to your brand, you can also utilize SaleHoo Labs. This powerful online research tool is available to all SaleHoo Directory members and helps you filter your product search by product type, sell rate percentage, average price, strength of competition, and data source, allowing you to hone in on the perfect product ideas for your store.

Once you find a product you like, we show you potential suppliers for that item and even similar listings which can be super useful when expanding a brand. Contact manufacturers by phone, email or live chat, and find out whether or not they offer private labeling options.



Here are a few things to keep in mind when starting a private label business:

Be sure to contact multiple suppliers to ensure you are getting the best quality product at the cheapest rate.
Ask for samples of the product you want to sell before and after you have the item branded with your logo. Don’t go through all the trouble of having your product private labeled only to find out that the quality of the item doesn’t meet your standards.
Don’t forget to budget for expenses such as product samples, shipping fees, storage costs, ASIN labels, etc. Do your research ahead of time!
Remember you are responsible for customer care since customers will see the product as your brand. Test your product for quality and safety before selling.

Private labeling is a popular way to create a solid brand that can be scaled over time when you have the right products and suppliers in place. SaleHoo puts all of its listed suppliers through a strict screening process before recommending them to customers, so you can rest assured that we will find you the right products from the right suppliers.

SaleHoo Tip: With over 8,000 trusted suppliers in our directory you are bound to find a supplier that works for you, but if not, reach out to our superstar Customer Success Team and we can help members perform a custom supplier search.

With SaleHoo Directory, it’s never been easier to build a successful private label brand.
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