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Using SaleHoo for Private Labeling

Want to build your own brand and put your logo on products?
Private labeling is one of the smartest ways to create a business with lasting value—and SaleHoo makes it easy to get started.


With SaleHoo Directory, you can find verified manufacturers and suppliers to help you source products you can brand and sell on:

  • Amazon
  • eBay
  • Shopify
  • Your own eCommerce store
  • Physical retail stores


Why Private Label?

Private labeling allows you to:

  • Build brand loyalty and customer trust
  • Set your own pricing and margins
  • Differentiate from generic competitors
  • Scale your business with unique products


How to Find Private Label Suppliers in SaleHoo Directory


Example: You want to private label sunglasses.

  • Type “sunglasses” into the SaleHoo Directory search bar.
  • Under Supplier Type, select Manufacturer (these are the suppliers most likely to offer private labeling).
  • Apply any other filters you like (location, shipping region, etc.).


You can view results as:

  • View Products tab → See product images and basic supplier info.
  • View Suppliers tab → Focus on full supplier profiles.



Contacting Manufacturers

Once you find a promising supplier:

  • Visit their website to explore their product range and policies.
  • Use SaleHoo’s built-in contact tools:
    • Chat
    • Email
    • Phone



Key questions to ask:
  • Do you offer private labeling?
  • What are your minimum order quantities (MOQs)?
  • Do you provide labeling or graphic design services?
  • Do you offer storage for finished goods?
  • What are your payment terms?
  • Do you provide product insurance?
  • For consumables (skin care, food, supplements): Are you FDA-compliant or GMP-certified?


👉 For more tips, check out our guide on contacting suppliers like a pro.


Using Market Insights for Product Ideas

Not sure what to private label?
SaleHoo Labs helps you spot trending products that are perfect for private label brands.
You can filter by:

  • Product type
  • Sell rate %
  • Average price
  • Competition strength


Once you find a product you like, we’ll show you potential suppliers who can make it—and even suggest similar listings to explore.


👉 Pro Tip: Contact multiple suppliers to compare pricing, MOQs, and quality.


What to Keep in Mind When Starting a Private Label Business

  • Contact multiple suppliers to compare offers
  • Always order samples before placing bulk orders
  • Budget for:
    • Samples
    • Shipping fees
    • Label design
    • Packaging
    • Storage fees
  • Amazon ASIN labels (if applicable)


Remember—you’re responsible for customer satisfaction when selling under your brand.


Test product quality and safety thoroughly before launch.


Why Use SaleHoo for Private Labeling?

  • Verified suppliers—pre-screened by SaleHoo’s team
  • Easy-to-use search filters
  • Direct chat and contact options
  • Powerful product research with SaleHoo Labs
  • Support when you need it (our team can help with custom supplier searches if needed!)


Final Tip:

With over 8,000 trusted suppliers in our Directory, you’re sure to find great private label partners.
And if you can’t? Just contact our superstar Customer Success Team—we’ll help you track down exactly what you need.

Updated on: 24/06/2025

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